Why we - Why now

---

Over the years of Ukraine's independence, the production of light industry goods has decreased approximately tenfold. The number of employees dropped from 750,000 in 1990 to 85,000 at the beginning of 2020.

Over 90% of  people employed in the industry and those who have lost their jobs being women.

Ukraine's light industry is facing a critical shortage of labor, especially highly skilled workers.

Although some institutions have modern equipment and are implementing the latest technologies*, there is a general need to modernize the content of vocational and technical education for the post-war recovery of garment industry enterprises.

With the start of the full-scale war, the "Made in Ukraine" concept in fashion has undergone a significant transformation. Designers are integrating national motifs, playing their part in the revival of identity, actively producing military gear and adaptive clothing.

During the aggressive war launched by Russia, Ukrainian designers have become powerful cultural diplomats, showcasing the nation's resilience and unique identity on global runways. Through their collections, they tell the world about Ukrainian courage and rich heritage, transforming fashion into an instrument in the fight for international support and recognition.

There are 0 books on store shelves about contemporary Ukrainian fashion and business practices in the current market and wartime conditions.

There are zero opportunities to use methodological and practical literature for training and promoting Ukrainian creative names abroad.

We are here to change that!